Trader Joe's
2023
Deliverables
Copywriting Social Media
Design Out of Home - Billboard and Bus Back
Radio copy Poster
Project Background
I produced this project for my copywriting course in Fall of 2023. I singlehandedly produced the campaign, design, copy, and social. I designed the headline typography myself and had lots of fun with this project! I had lots of prior knowledge about the Trader Joe's brand as I have been an employee there for five years now.
Tone of Voice Analysis
Target Audience
The target audience for my ads are single and/or childless 20 - 35 year olds in the working class living in the San Francisco Bay Area.
The Problem
Specialty goods and international foods can be very expensive in the United States. Trader Joe’s offers convenience and affordable prices without compromising on quality or variety.
Body Copy
At Trader Joe's, we're not your ordinary grocery store – we're the funky, fresh, and fabulous choice for all you on-the-go shoppers in the bustling San Francisco Bay Area. Our smaller store sizes take the hassle out of your grocery run. At TJ’s, you can zip in, grab what you need, and get back to your awesome life in no time! Who has time for cooking marathons? We've got your back with a wide selection of pre-packaged and ready-to-cook meals that make dinner a breeze. And the best part? Our prices are as cool as our Hawaiian shirts, so you can save money without bulk-buying or sacrificing quality. With over 25 locations in the Bay Area, we're everyone’s culinary neighbor, come discover the Affordably Extraordinary at Trader Joe’s.
Awards
The poster listed below won an American Advertising Federation Award (an Addy), in the Student Posters category.
Poster Design with Full Body Copy
Billboard and Bus Back
Instagram Posts
30 Second Radio
